|
Letter From Benzi Ronen |
|
|
|
I'm Benzi Ronen. I had spent 16 years developing systems to help some of the largest companies around the world. In 2008, I took a risk and followed my passion to deliver healthier, fresher food to all households by putting the control & transparency of the food system back into the hands of the consumer.
Together with my team, I have built an Internet based system to make farm-direct and
community supported programs (agriculture, fisheries, dairies, bakers, kitchens) easier to run and
more profitable. Farmigo is being used by food producers
across the country to make subscribing to locally grown food more convenient, friendly and accessible.
Farmers and food producers are passionate about why they started
Farmers and producers are finding that people are becoming increasingly aware of the need for locally grown, organic, fresh produce.
You have told us that going direct to consumers yields far greater margins than wholesale, provides cash flow benefits of advanced payment and creates a reliable source of income each month.
|
|
 |
| Our customers deliver fresh locally grown food |
 |
Vegetables - year round or seasonal (CSA)
|
 |
Fruit - subscriptions or a la carte'
|
 |
Meat - cow shares or orders by weight
|
 |
Fish - recurring deliveries (CSF) or add-ons
|
 |
Dairy - cow shares or per item orders
|
 |
Bakers - customized selection or shares (CSB)
|
 |
Chefs - home delivery or pick-up sites (CSK)
|
 |
Wine - bottle of the month (Vineyards)
|
|
|
 |
| |
|
 |
| Paul Underhill, Terra Firma Farm |
 |
"It was like going to a farm auction and finding a piece of equipment that you never knew existed, but you always needed" |
|
 |
|
|
|
|
But each day we heard the problems of servicing individual consumers
Stories of 30 hours a week spent on emails and calls dealing with member payment and delivery questions. Tales of struggling with member payment status, problems with member checks and the management of member vacation schedules.
Above all, program administrators were frustrated. They had trouble finding the time to offer great personal service and to build relationships with their members. Farmers and food producers were disappointed to see that despite all their efforts, their programs had not grown, or were just not as profitable as they had hoped.
|
|
|
|
|
 |
| Farmigo Grows Your Profit |
| Member retention - The improved member experience is reducing turnover and creating happier members. In fact 88% of members say Farmigo makes CSA easier. |
|
| Efficiency - Farmigo saves you time because it works seamlessly across the entire CSA process. This reduces data entry, manual
packing reports and route planning. |
|
| Cost reduction - With Farmigo there is no system development, no hosting costs and no new hardware requirements. No more technology headaches as well! |
|
| Revenue - Farmigo lets you easily offer additional items. Members can add to their ongoing subscription. You are able to collect all due payment from your members. |
|
 |
|
|
....farmers kept telling us what they needed to make their direct-to-consumer program easier and more profitable...
 |
Members can pay online using any form of credit card, or if they prefer to phone in their order and send a check |
|
Automatically producing packing lists in different languages and creating route lists for each weekly delivery |
|
Enables the farmer to match the demand needs to the weekly harvest |
|
Easy for members to sign-up and view or edit their accounts on line, anywhere, anytime. |
|
|
| Up and Running in Days |
|
It's easy - Just email me to set up a personal demo - Click here
If you prefer, you can call me on 310-989-9857
You've seen that with our results so far, it's easy for us to be so confident that we will guarantee that Farmigo will be a success for you too.
Our fastest installation is 48 hours. From the moment you join, you'll be up and running in under one week. And we are constantly at your service to make ongoing changes and provide you with customer support.
|
|
|
|
|
|
| Christine Taylor, Outer Aisle Foods |
 |
"It took us 12 years to grow to 60 members, 5 more years to get to 100 and now with Farmigo we're going to reach our goal of 300 in the next 6 months" |
|
|
|
|
|
|
...and members wished the experience was as good as the food
They wanted more flexible ordering and the ability to easily tell the farm if they went on vacation. They repeatedly requested the ability to pay their subscription in installments via electronic payment and move away from checks.
Our goal IS simple - to help you make the experience almost as good as the food...
PS - Thanks again to all the farmers, program administrators, and members who have helped our team over the past three years. Without you, we simply could not have achieved this.
|
|
|
|
|
| So what does all this cost? |
|
You might thank your fellow farmers as they asked us for:
- No fixed costs
- They wanted a pay as you go deal
- They didn't even want to pay if they were in between seasons!
This is the way Farmigo works!
Your total cost is 2% of sales (there is a $150 minimum)
There are no hidden costs, no fixed weekly charges and if your program is in between seasons, you pay absolutely...
nothing.
|
|
|
|
|
